The Pirate Metrics Canvas
AARRR! Or how to work with Pirate Metrics in a Workshop
When you are developing a new digital service or startup, it is vital to understand how you will reach your customers.
And to do that, according to Dave McClure, it’s best to think like a pirate. Dave McClure came up with Pirate Metrics and first presented it in 2007 at Ignite Seattle.
The idea is to map out the entire journey a customer makes to go from someone who doesn’t know the service at all through different stages to someone that is a paying customer. What are the different stages a customer goes through? What are the decision points? What are the conversion rates between subsequent stages?
Knowing this will help you calculate those all important metrics: the CAC (Cost of Acquiring a Customer) and the CLTV (Customer Lifetime Value). If you know your CAC and CLTV, you also know what your profit margin is.
