The Startup
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The Startup

The Power of Conflict in Storytelling for Copywriting

There is no story, thus no persuasion, without conflict

Image created on DALL.E by author

Have you ever seen a fussy toddler getting spoonfed their mashed vegetables while watching TV commercials? Their jaw drops and they take in the food without resistance, since they get absolutely entranced by the simple, 30-second story of the commercial.



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Nihan Kucukural

Turkish copywriter and screenwriter based in New Zealand. I am addicted to stories. I write screenwriting/copywriting advice and occasional funny stuff.