The power of empathy through user research

Knowing how to conduct user research is good, but having empathy for users is even better.

Simon Hoang
Jun 22, 2020 · 7 min read
Photo by Brooke Cagle on Unsplash

With any project, you need to start from somewhere. As UXers, we build products for users that enrich their lives and are easy and enjoyable to use. We aim to solve users’ problems, while aligning with business goals at the same time. Our…