The Startup
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The Startup

The problem with admiring your work too long

Why speed to market is critical to market dominance in prototype store design

“You’re going to get knocked the F-out if you keep admiring your work like that!” screamed my coach from the corner of the ring.

Even though he was a former heavyweight world champ that once fought Lennox Lewis, I didn’t believe him.



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Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.