The Problem With Start-Ups: A Content Marketer’s Perspective
The good, the bad, and the ugly.
I have around a decade of experience in content and marketing. My first job was in the editorial department of a print publication around ten years ago in Bucharest, Romania, when the digital landscape the way we know it today was almost non-existing. Today, I work as a content marketer for a tech start-up in Singapore, which is often referred to as the Silicon Valley hub of APAC.
In my field, when we talk about the digital space, we instantly think of platforms, distribution models, metrics, tools, automation, optimization, growth, innovation.
In marketing alone, the keywords that are on heavy rotation are marketing funnel, e-mail nurturing, strategy, inbound, audience, buyer’s cycle, customer persona, lead generation, messaging, promotion, engagement, analytics, growth hacking, PPC, SEM. The list can go on.
Content has equally evolved tremendously in the past few years and has literally become the foundation of so many companies which now finally see its intrinsic value.
As you know, the phrase content is king became the mantra of every marketer out there and, perhaps, the first line in the elevator pitch of anyone trying to convince someone that publishing articles and writing e-books are crucial tasks…
