The Psychological Power of Nostalgia in Burger King’s Throwback Logo

Michael Beausoleil
The Startup
Published in
6 min readJan 12, 2021

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Burger King just revealed their new logo, and it might look really familiar. That’s because it is. It’s basically the same logo they used in the 90's.

Like many brands, Burger King is leveraging the power of nostalgia. It’s a psychological phenomenon that can be used to evoke positive feelings. This makes it a marketing tool, and it’s particularly…

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Michael Beausoleil
The Startup

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions