The Startup
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The Startup

The Psychology Behind the Unusual Virality of Among Us

The rise to fame of the indie game is not by chance

Among Us game Logo | Photo by Wikimedia Commons (licensed under CC0)

The history of viral marketing is filled with odd stories of strange products achieving sudden fame. In some cases, it’s the result of some bold strategist miscalculating a key factor in marketing and resulting in an accidental marketing coup. Other times, it can just be the result of…

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