The Psychology of Making Something People Love
Building a successful business requires an understanding of why people buy
Most people fall into the same trap: they try to make something their customers want. They think that down the line, there’s one golden answer to what it is their customers want.
The harsh truth is that your customers will keep on surprising you.
With that said, there are similarities in human behavior that can help you better understand why people buy what they buy.
With this piece, I hope to offer you some understanding of what goes on inside your customer’s mind, so you can align your product to their wishes, and create marketing plans to provide value to the biggest group of people with your product.
Reason 1: Pleasure and Pain
“The world’s biggest problems are the world’s biggest business opportunities.” — Peter Diamandis
Let’s reason back from a group of people who buy — a group of customers, for example Uber customers.
What is a customer? A customer is a persona, or a demand pattern in multiple people. In Uber’s example, it’s simply a group of people who want to go to a desired destination.
