The Real Reason Nobody Is Buying Your Startup’s Product

Aaron Dinin, PhD
The Startup
Published in
8 min readSep 3, 2020

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Photo by Gonzalo Arnaiz on Unsplash

A founder I was meeting for the first time was telling me about her startup. She spent the first 15-ish minutes of our meeting describing her project. Then, once she’d told me everything she wanted to explain, she asked a question that, to her, seemed simple. She asked: “Why is nobody buying my product?”

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com