The Real Reason Nobody Is Buying Your Startup’s Product

Aaron Dinin, PhD
Sep 3, 2020 · 8 min read
Photo by Gonzalo Arnaiz on Unsplash

A founder I was meeting for the first time was telling me about her startup. She spent the first 15-ish minutes of our meeting describing her project. Then, once she’d told me everything she wanted to explain, she asked a question that, to her, seemed simple. She asked: “Why is nobody buying my product?”