The Real Reason Nobody Is Subscribing to Your Newsletter
The truth you don’t want to admit
A newsletter is the new LinkedIn profile.
Everyone, I mean everyone, is starting a newsletter. Why? Because people know that a healthy newsletter is a golden ticket to the big time.
The competition is fierce. Having a newsletter isn’t enough anymore. There are a million and one to choose from you have to give people a reason to pick yours. And it’s got to be a good reason.
Let’s look at how.
Here’s a reality check
First, let’s get something cleared up.
You’d think the fact that you are willing to spend your Saturday tapping away for 2 hours and send it out for free, would be enough.
You’d think that because people are paying nothing and getting so much value that you’d have a 100% open rate.
That you’d hit your targets every time.
That’s not the case. Not even close.
But the truth is, wanting to start a newsletter and providing value are just the entry criteria to the newsletter game.
