The Real Reason the Danny Gonzalez TikTok Song Didn’t Go Viral

The world is such a fascinating and interesting place, and I love analyzing different outcomes to try and understand why things did or didn’t happen. While most of the time, I study human behavior through various forms of psychology and philosophy, social media is also really intriguing. Today, I watched the new Danny Gonzalez video where he tried to make his TikTok video go viral, and spoiler, it didn’t happen. But why?

As humans, we crave control and are constantly looking for patterns and formulas. Books and online courses claim they can help you with anything from confidence, to dropping 10 pounds, to going viral on Tik Tok. Something we want to believe is that we can analyze success, break it down into smaller parts and replicate it.

In Danny’s new video, that’s exactly what he tried to do. In the video, he did far more research than I expected him to do, and he became a true scientist. Danny researched all of the most popular Tik Tok songs and looked for similarities. He checked to see what the beats sounded like, and he even went as far as to take all of the lyrics to create a word cloud.

Although Danny broke this down into different parts to try and make his song go viral, he went even further. He used the wisdom of the crowd by talking to friends on TikTok to see what they said…