The Startup
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The Startup

The Reviews Are In

Just how important are online reviews to your business? A new survey shows that they are, in a word, everything today.


Today, we have become a star-based consumer society. When we go online to shop, we check for reviews on the products we are looking at on Amazon, Best Buy, and every other site. We check for…



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David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: