The Rise of Femtech and Why it’s Necessary

Chialin Yu
The Startup
Published in
4 min readJan 20, 2020

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Lola’s organic tampons have quickly won over a loyal group of customers

One of the trendy words lately that caught my eye is “Femtech”. Essentially, femtech companies direct their attention to solve the existing issues that the female population specifically faces, ranging anywhere from personal finance to healthcare. It’s easy to understand and appreciate the values female-oriented services or products such as Carrot and Lola can add in terms of providing options and flexibilities, but it wasn’t till recently that I realized the necessity of these options. Being my own individuals, I was biased to recognize the urgency and grasp the idea that — options are good to have when there are already plenty, but what we see more often is — femtech companies are providing the first option after a historical period of no option.

I have a private instructor who is 10 years older than me whom I’ve grown very close to over the course of last few months. A few weekends ago I went to her studio and felt something was off while we were catching up. She told me she wasn’t happy and she was in the middle of choosing between staying in her unhappy marriage or start all over again. I asked her what’s holding her back to end this relationship and realized the core of her struggle was financial. She had every courage to end this marriage but if she did, she would have to move out of their apartments which belongs to her husband, and as a private instructor, she…

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