The Rise of the ‘Super App’
The emerging market challenge to Silicon Valley
At rush hour the crowdedstreets of Jakarta become a sea of green helmets. If you want to get anywhere, your best bet is Gojek.
Using the Gojek app, you can hail a motorbike taxi from anywhere in the traffic-choked, sprawling city.
But that’s not all. If you want order food – Gojek. If you want to buy concert tickets – Gojek. If you want a cleaner or a masseuse to come to your home – Gojek. If you want to pay electricity bills, courier goods or get medicines, you got it – Gojek.
Gojek is essentially Uber, Ticketmaster, TaskRabbit and more all rolled into one. It is one of the many rising ‘Super Apps’ emerging from around the world. They are fundamentally altering the way consumers engage with services and challenging traditional digital business growth models.
The Rise of Gojek
Founded in 2010, by Nadiem Makarim, Gojek is Southeast Asia’s leading on-demand, multi-service platform and digital payment app. It was first established in Indonesia as a call centre to connect consumers to its 20 motorbike taxis. Five years later it launched three app services: GoRide, GoSend and GoMart.
