The Startup
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The Startup

The Science of Shiny Object Syndrome and Why You’re so Distracted

Your body and brain are constantly looking for the “hit” that comes from uninformed optimism.

Photo by Nubelson Fernandes on Unsplash

A rush of adrenaline flowed through my veins as I clicked “Purchase” on a new online course. So many emotions were hitting me, but one thought was loudest of all:




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Carly Barrett

Carly Barrett

Copywriter. Dog Mum. Goal Digger. Introvert. Chronically Evolving.

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