The Science of Shiny Object Syndrome and Why You’re so Distracted

Your body and brain are constantly looking for the “hit” that comes from uninformed optimism.

Carly Barrett
The Startup
Published in
5 min readMay 13, 2021

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Photo by Nubelson Fernandes on Unsplash

A rush of adrenaline flowed through my veins as I clicked “Purchase” on a new online course. So many emotions were hitting me, but one thought was loudest of all:

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Carly Barrett
The Startup

Copywriter. Dog Mum. Goal Digger. Introvert. Chronically Evolving. Sign up for my free Chronic Evolution newsletter to evolve your mindset: bit.ly/3bWdDPo