The Science of Simulation and Shopping
Exploring the brand opportunities in simulation gaming with behavioural science.
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If I calculated the amount of time I spent playing The Sims as a child and put a salary on it, I’d be deep in the millions. The Sims was my guilty pleasure, and once I became immersed in my virtual world with my virtual family I’d get lost in the game for hours. I had every expansion pack, my Sims went to university, they went on holiday, they had pets, they even became celebrities…you could say my Sims were living a better life than me.
While practising social distancing I’ve been feeling more nostalgic than ever, I haven’t spent this much time at home with my family since I was a child and I’ve found myself playing games again. 2 games in particular; Animal Crossing and The Sims 4, and the 2 games both have something in common, simulation. My liking for simulation games has many explanations, but in this article we will look at it from an anthropological perspective.
In the words of a Amber Case “We are all cyborgs”
