The Self-Help Trap: Have We Got Passion & Purpose All Wrong?

Nicky Cullen
The Startup
Published in
6 min readFeb 3, 2024

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Recently, I was in Kuala Lumpur, visiting a friend. After eating some delicious food in Chinatown, we took a Grab (taxi) to a swanky rooftop bar, looking out at the Petronas Towers.

In the cab ride, my friend and tour guide, Frank, thought it was appropriate to ask the driver about his car mats…

Yes, you read that correctly.

What’s even more shocking is that the driver was well-versed on the subject, and the conversation actually flowed.

For context, Frank is the Chief Marketing Officer of a rubber company in Malaysia that sells car mats and other accessories.

I won’t name the company because I have no idea if this is appropriate….

Let’s call them THE GREATEST RUBBER COMPANY IN THE WORLD.

I suspect Frank was showing off a little and wanted to show me, his friend (at the time of writing), the pride he has in his work.

And, of course, that he’s an even bigger nerd than I already knew, trumped only by the driver, who seemed delighted to entertain him.

So, here you have two grown-ass men talking about car mats. And me…

The ultimate Alpha Male!

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Nicky Cullen
The Startup

Copywriter | Helping Small E-Commerce Brands with Big Personalities Kill it with Email 👉 www.thecopylab.co