The Startup
Published in

The Startup

The Singularity Has Become a Marketing Gimmick

George Lucas famously made his fortune not as a film director, but as the owner of the merchandising rights to Star Wars. It turns out, even the huge profits of box office films can’t compare to the money you can make from the sale of action figures, t-shirts, shot glasses, posters, etc. This lesson isn’t unique to the film industry. Find a cultural phenomenon and you’ll find a George Lucas equivalent raking…

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Peter Clarke

Peter Clarke

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Author of “The Singularity Survival Guide” and Editor at JokesLiteraryReview.com. Read more at petermclarke.com. Follow me on Twitter @HeyPeterClarke