The Singularity Has Become a Marketing Gimmick

Peter Clarke
Jun 30, 2019 · 3 min read

George Lucas famously made his fortune not as a film director, but as the owner of the merchandising rights to Star Wars. It turns out, even the huge profits of box office films can’t compare to the money you can make from the sale of action figures, t-shirts, shot glasses, posters, etc. This lesson isn’t unique to the film industry. Find a cultural phenomenon and you’ll find a George Lucas equivalent raking…