The Startup
Published in

The Startup

Mike Bruening

Oct 2, 2019

11 min read

The Soundtrack of the Next Economy

As we move from the experience-based economy to consumer spending focused more on transformational activities and products, the old media formats that succeeded in the past will not meet the needs of this new Renaissance. Transformation requires stepping into the Hero’s Journey, standing up to challenge after challenge to the point of giving up and eventually emerging from the encounter a changed person. The process can be messy and complicated, and people will look for tools to assist in the journey. As 70% of the GDP moves to more transformational products and activities, older media formats…