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The Strategy of a Creator Who Filled a Mastermind (Twice) & Generated $40K of Revenue
One of Fiverr’s top-rated sellers laid out her blueprint
Let me introduce you to my friend Sam.
She’s a digital nomad and entrepreneur who, over the last five years, has built a six-figure business. She also travels the world with her fiance.
Through her services on Fiverr, she’s helped hundreds of people launch their podcasts. She delivers masterminds too. Her last two cohorts drove $40K of revenue for her business.
In August 2020, she spoke on my podcast. I wanted to find out how she sells her services and how she attracts sponsorship. She shared all her secrets.
More recently, she revealed how she sold out her programme (twice).
Here’s her mastermind strategy.
1. Why Masterminds?
For an entrepreneur, masterminds solve the “scale” problem.
You can stop trading your time for money.
Typically, they take place over a set number of weeks, with a clear start and end date. There’s also an expectation of the value you get. Such value usually consists of group calls, 1–2–1s, and prerecorded videos.
Members can also network with other students.
Sam has been part of many masterminds herself. She knows how they work. For hers, she designed a 12-week group coaching programme that she ran for the first time last year.
“I knew I needed to do it, and it felt like a big levelling up moment for my business...” — Sam Laliberte
She told herself stories that held her back. It won’t work for my business. People won’t pay for this. Why me? However, a four-month trip to Costa Rica pushed her into action.
“(Travelling was) a big growth opportunity for me. I didn’t have many freelance contracts. I’d lost a few projects and clients because of the pandemic.”
She spent the first 4–6 weeks of her trip thinking about what she wanted to do next. Crucially, she didn’t think about the “how”. She didn’t want to get in the way of herself, worrying about how she was going to do it.
