Jobs in 1977.

The Sure Fire Way To Startup Success

If you run a business, the approach you take is the most important foundation.

With a great approach, there’s virtually nothing that can defeat you, or even discourage you.

Based on that, I was inspired by Israelmore Ayivor, who wrote that there are 7 things negative people will do to you. They will:

1. Demean your value;
2. Destroy your image
3. Drive you crazily!
4. Dispose your dreams!
5. Discredit your imagination!
6. Deframe your abilities and
7. Disbelieve your opinions!

The funny thing about the most successful entrepreneurs, is that they seem to do the exact opposite. They:

  1. Elevate others’ value,
  2. Help build others’ image,
  3. Create value for others,
  4. Accelerate others’ dreams,
  5. Praise others’ imagination,
  6. Boost others’ abilities and
  7. Are curious for your opinions.

Now keep that in mind, and take a look at the ad of Apple in 1997…

Now, 20 years later, Apple is one of the biggest companies in the world.

Apple’s managed to build a brand that strengthens the ‘crazy ones’ in their value and image. By combining the status and functionality of its products, it gives its customers the tools to expand their imagination and abilities, and so accelerates them on their path to achieve their dreams.

All, because they are customer-centric. The value for their customer comes first.


How much vigor, heart, and concern you invest in others directly corresponds to the quality of the business you’ll build.

If you don’t help others increase their personal value and image…

If you don’t help others achieve their dreams and use their imagination…

If you don’t help others become their best selves…

You’ll always build mediocre businesses.

If you want to build an incredible business that will last for decades, you need to invest and take action to learn how to do that.

Two last things…

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