The Startup
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The Startup

What Brands Borrow From Religion

The sweet irony of pumpkin spice.

Photo by Brigitte Tohm on Unsplash

Picture a crisp fall morning. Orange hues from the morning sun fall on a carpet of leaves that are resplendent in their transformation to warmer shades of amber. The leaves rustle so loud they drown out incessant social media notifications. It’s ASMR without the screens. The beauty can trap you into a rare predicament between saving the sight for…

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Tabarak Khan

Tabarak Khan

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious