The Startup
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The Startup

The Technology Behind Santa

Santa delivers billions of presents, on a scale that dwarfs Amazon, with a database of users that exceeds Facebook and he does so without any scandals. How does he do it?

Photo by Srikanta H.U./Unsplash

Santa Claus has a list. At least that’s how he describes it. To be honest, given the scale of his operation, referring to it as just…




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Simon Pitt

Simon Pitt

Media techie, developer, product manager, software person and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at

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