The Startup
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The Startup

The Three Words No Early-Stage VC Wants To Hear

If you’re pitching a profitable company, are you pitching the right investors?

I was pitching a prominent early-stage venture capitalist and preparing to hit the climax of my presentation. I’d spent the prior 10 minutes artfully describing the problem my startup was solving, demonstrating demand, showing traction… all of it building toward the data point I was most proud of. I clicked to my next slide to reveal an “upwards-and-to-the-right” graph and explained: “By continuing on our…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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