The Toothbrush That Cured My Bad Breath — And Made Me Believe in Branding Again

I finally discovered the Apple of toothbrushes.

Curaprox

If you don’t have a paid subscription, you’re welcome to read for free here. 💙

For 13 years, I used the same model toothbrush.

An Oral-B electric. It was loud. It buzzed like a lawnmower. It made my gums bleed. I ignored it.

Here and there, I would try different brush tips.

I told myself it was “good enough.” It was expensive after all.

I used it every morning. Every night. Sometimes half-asleep. I flossed now and then. I used a Waterpik. I even scraped my tongue.

And for toothpaste? Colgate Total 12. Classic. The kind you see everywhere.

But nothing worked.

My breath still smelled bad.

Not always, but often enough that I noticed it. And I hated that I noticed it. I hated that it made me self-conscious in conversations. I hated backing away mid-sentence because I wasn’t sure if I could trust my own mouth.

Every 6 months, my dentist would discover a new cavity that seemingly came out of nowhere. Was she lying? I changed dentists. Sadly, she wasn’t.