The Two Simple Steps for Successfully Cold Emailing Venture Capitalists
Yes, you can raise money with cold emails. Here’s how.
As a founder, whenever people gave me advice about the best ways to meet potential investors, they always warned me not to send “cold emails.” Instead, I was told I needed to be introduced to investors through personal connections.
To be fair, it’s well-meaning and seemingly logical advice. After all, having someone personally vouch for an entrepreneur does seem like it would make investors more likely to take a meeting and be receptive to a pitch. But — at least in my case — there was always a huge problem: I rarely had personal connections to the investors I wanted to meet.
Whenever I pointed out this problem to the people giving me advice, they told me if I couldn’t find someone to make an intro for me, it meant I wasn’t worthy of being funded. To them, my inability to network my way to an investor intro through a personal connection was a sign I wasn’t a good entrepreneur.
Not knowing any better, I accepted this advice against cold emailing investors as true, and I spent lots of time trying to network my way into intros. Luckily, at some point, I recognized the ridiculousness of the advice I’d been given. Why was I wasting time building superficial…
