The Ultimate Guide on Customer & Market Development
Takeaways from The Four Steps to the Epiphany book
Published in
7 min readMay 31, 2019
In going through The Fours Steps to the Epiphany, I pulled out takeaways across all the chapters that I re-read as a refresher when starting a new customer development process. I give those to you now and highly recommend that you get the book. But if you’ve only 5 minutes, read this instead.
Customer development model of a startup starts with a simple premise: learning and discovering who a company’s initial customers will be, and what markets they are in. — Steve Blank
Startups fall into one of the following categories:
- Bringing a new product into an existing market
- Bringing a new product into a new market
- Bringing a new product into an existing market and trying to resegment that market as a low-cost entrant
- Bringing a new product into an existing market and trying to resegment that market as a niche entrant.
