The Ultimate Guide to Discovering Your Natural Talents and Strengths

Ayodeji Awosika
Aug 1 · 24 min read

“You need to find what you are good at and don’t give a fuck about what you suck at. You need to put yourself in a position to win with your strengths, because that is absolutely the straightest road to success.” — Gary Vaynerchuk

Strengths and talent matter most. Forget about passion.

What do I mean by passion?

The oft-cited and misguided form of passion means having the feeling of ultimate bliss, joy, and motivation before you try to experiment with or pursue a new path for your life. It’s this idea that positive emotions precede the action when the truth is the opposite.

Passion does exist, but it’s a feeling you earn with experience, instead of needing it to get started. Strength and talent are tangible. When you have a talent for something and get good at it, you’ll know.

What constitutes a talent? A talent is any trait you have that can help you achieve an outcome you want. There’s a wide range of talents, e.g., being good with your hands, being a great conversationalist, math, innovative thinking, video games, organization. Some talents are more “macro” and tangible like the ability to build something. Some are “micro” and more intangible like the ability to think on the fly.

The idea here isn’t to find out exactly what you’re good at down to the finest detail. In fact, you won’t have to “find” anything. Instead, you’re going to experiment with potential pathways and discover your strengths and talents by acting on your inclinations. If you actually, you know, do something, your talents will emerge. You know, actually trying to build a different life instead of incessantly searching for the magic potion of passion.

When you find something you’re good at, practice, and get better at it. You’ll start to feel passionate about it. I don’t love writing because I always find writing fun. I love writing because I’ve grown more competent over time, and becoming more competent at something that gives you the meaning and passion you so desperately desire. Most people get this backward.

Do you wish there were a genie who could tell you what you’re good at and how to make a living from it? There are clues all around, trying to tell you what you should be doing with your life, but you’ll miss them if you’re not paying attention.

Consider this your road map to taking the first steps in designing a career and life you love.

But before I continue, I want you to make me a promise. I want you to promise me that you’ll actually use this information. Information is useless without action. Most people will read books like this but won’t take action on the information. I want you to be different. Not for me, but for you. I write these books knowing that only a handful of people will follow through. And it’s worth it for me. Make it worth it for you.

Tools To Help You Discover Your Strengths and Talents

We love using surveys and questionnaires to “find out more about ourselves.” In truth, these tests don’t have any real scientific efficacy, meaning, there is no proof that any of these things actually work. But they are useful.

Why? Well, if you use these as a guide to get whatever insights you need to start, then they’re worth it. I tried all of these techniques without knowing their efficacy, believed in the techniques, acted on the advice, and it worked. Maybe they’re not “gold-standard” science, but they’re accurate enough for you to use them as a guideline for your future. They can help you to actually set your future in motion.

Strengths Finder 2.0

Researchers from the Gallup company spent years testing and tracking data to compile a list of 34 “natural talents” people have.

The assessment has 200+ questions. The questions help determine your strongest talents from the list. If you buy the standard package,43 you’re allowed to see your top five strengths. If you buy the expanded version,44 you can see all 34 of your strengths in order from strongest to weakest.

Your assessment will include descriptions of your strengths, examples and quotes from people who share that strength, and a detailed list of actions you can take to develop your strengths.

I remember when I first took the assessment and read the descriptions. It was eerie how accurate they felt. You’ll feel like someone read your mind.

Let’s go through my results to see how I’ve used the information to develop my strengths.

Strength 1 — Ideation

People with the ideation talent are fascinated with ideas. They’re always looking for connections between different topics to come up with novel ways of looking at the world.

Some strength development suggestions from the book include:

  • seeking a career where you’re paid for your ideas.
  • scheduling time to read.
  • taking the time to understand where your best ideas come from.

How I’ve put these suggestions into action:

  • I started blogging and wrote multiple books — I’ve been paid for my ideas.
  • I (usually) read a book per week.
  • I began a daily practice of writing down 10 ideas per day to strengthen my “idea muscle.”

Strength 2 — Strategic

People with strategic strength are always plotting their next move. They’re always asking “what if?” They look for the best route of action. If one strategy doesn’t work, they ditch it and move on to the next tactic.

Some strength development suggestions from the book include:

  • taking the time to think deeply about your future goals.
  • making yourself available to consult with people on their problems.
  • trusting your intuition.

How I’ve put these suggestions into action:

  • I set clear goals for myself, and constantly tweak and refine my vision. I run “mini-experiments” to try new methods of doing things.
  • People like to confide in me and ask questions, so I make sure to provide the best advice I can when asked. I also encourage people to ask me these questions, people from my tribe to those in my personal network who seem like they’re searching for answers.
  • I make moves. I’m not passive in my approach to getting ahead. When I see a potential strategy for advancing, I execute.

Strength 3 — Intellection

People with the intellection strength love to think. They’re introspective. Even if they appear extroverted on the outside, they enjoy time alone with their thoughts.

Some strength development suggestions from the book include:

  • reading philosophy and psychology books.
  • taking the time to write.
  • engaging people in thoughtful debate/dialogue.

How I’ve put these suggestions into action:

  • I’ve read several books about philosophy and psychology. When I first got into self-improvement, I’d buy books from lists created by writers and public figures I followed. Tai Lopez’s top 150 books list45 was the main one where I started my major reading habit if you’re looking for someone to start.
  • I’ve developed a healthy writing habit. A friend asked me to write articles for his website right around the time I was investigating my strengths. I published on his site consistently then started looking for resources to help me stay focused. People like Jeff Goins, Jon Morrow, and Ryan Holiday come to mind. When I’m at my best, I’m able to write every day.
  • I will talk about unique concepts and ways of viewing the world with anyone who will listen. Mainly readers like you.

Strength 4 — Input

People with the input strength have an insatiable appetite for information. They are voracious readers who love to collect facts, quotes, books — anything they can store in their reservoir of knowledge.

Some strength development suggestions from the book include:

  • finding a way to use your knowledge to benefit other people.
  • positioning yourself as an expert.
  • deliberately increasing your vocabulary.

How I’ve put these suggestions into action:

  • I use the facts and quotes I collect into my books and blog posts in the hopes it benefits the people who read them.
  • I wouldn’t call myself an expert, but I’ve built authority by learning, implementing, and sharing my ideas.
  • I have multiple vocabulary books that contain a bunch of words and definitions the authors think you don’t know yet. I use them to learn new words.

Strength 5 — Adaptability

People with adaptability strength are able to change pace quickly and thrive in situations with unexpected challenges. They prefer to work under flexible conditions and can get bogged down with having to work in a structured environment.

Some strength development suggestions from the book include:

  • seeking roles where success depends on changing circumstances.
  • avoiding roles requiring structure and predictability.
  • turning mundane tasks into games to keep them interesting.

How I’ve put these strengths into action:

  • I come up with new topics to write about and refine my approach depending on how they resonate with readers.
  • I try to keep a set time each day to write, but the number of words varies. It could be 500 or 5,000.
  • I don’t plan far ahead. I set 90-day goals and break down what needs to be done into monthly and weekly goals. I’ll often reward myself for getting through large tedious tasks with things like TV time, a massage, or a nice meal. If I don’t “beat the level” for the day, I don’t get the “points.”

Take this breakdown of my strengths and ways I’ve put them into action to help you learn how to do this for yourself.

The key here is taking action. I’m not the first person to discover or write about Strengths Finder 2.0, but many other people will just say “Read Strengths Finder 2.0, and learn about your strengths.”

To get the most from the book, go through the exercises and follow the suggestions.

Myers-Briggs Type Index

The Myers-Briggs test shares concepts with Strengths Finder 2.0. You’re asked a series of about 80 questions, and in the end, you’re given one of the 16 personality types. Each personality type is separated by the weight of four different factors.

  • Extroverted or Introverted — E or I
  • Intuitive or Sensing — N or S
  • Feeling or Thinking — F or T
  • Perceiving or Judging — P or J

My personality type is ENTP. ENTPs are known for being fascinated with ideas and novel ways of thinking (remember this was my №1 strength found on StrengthsFinder 2.0. You will find more of the true answers with the “overlaps” you see between different tests). They have a nonconformist view of the world, love to debate and play devil’s advocate, and are eager to start new projects.

ENTP personality types have weaknesses in that they can get distracted easily and have problems following through with their plans. They have a hard time paying attention to detail and hate having to do repetitive tasks or planning.

You can take the free version of the Myers-Briggs Test.46 After you take the test, you’ll get insights like which careers to choose from, how to hone your strengths, and which other types you pair well with in both professional and personal relationships.

Again, this isn’t like a DNA test. But it can be useful. Use it semi-seriously, take it with a grain of salt, decide what’s actually true, and use it to begin taking action.

Big 5 Personality Test

Now this test is supposed to be the most scientifically accurate of them all.47 Many very intelligent people and world-renowned psychologists swear by its validity. Again, you can never really know its true effectiveness. You can understand its usefulness, though.

The Big 5 personality test measures these core personality traits:

  • Contentiousness — How diligent, organized, and persistent you are
  • Agreeableness — How well you “get along” with others by deferring to their opinions
  • Openness to experience — How receptive you are to new ideas and adapting
  • Neuroticism — How often you get irked over petty shit
  • Extraversion — How much energy you get from being around and interacting with others

I’m a very disagreeable, slightly extroverted, very open to experience type. I score very low on conscientiousness, but I think the score is off because I am very conscientious in one area: my writing. You can hack conscientiousness by finding something you’re talented in. Just ask any video game-obsessed kid with a dirty room whether his conscientiousness is context-dependent.

Many psychologists believe high IQ people with high conscientiousness are most successful. And they are, but only in the conventional sense. Each type has its own strengths and weaknesses.

Most artists are the opposite of the prototypical career person. The point is to figure out who you are and avoid trying to be anyone else.

These are just a few of the many examples. From Enneagram to DISC, Color Palette and more, there are enough resources out there to rid you of the excuse that you don’t know your interests. The point? Get going.

Now that you’ve learned how to identify your strengths, I’m going to show you how to pay attention to the world around you so you can find some interests to pair these strengths with.

Listen To What the World Is Trying To Tell You

What if I told you your “passion” was sitting right underneath your nose? Unless you’re the most boring person on the planet, there has to be something you’re interested in or willing to learn more about. People get lost trying to find their passion or purpose because they peer too far into the distance. In reality, passion is nothing more than a subject you’re interested in that you can pair with a certain skill. Simple.

I’m going to share a few techniques with you to help you find out what you’re interested in.

At the end, we’ll tie everything together to give you a solid roadmap of what you should be doing going forward.

Your Upbringing

Looking into your past can help you figure out what to pursue going forward. What type of activities were you drawn toward as a child? What did you want to be at the age of 14? What recurring themes or patterns can you spot, if you think about your past?

My upbringing tells a tale of my love affair with words. When I was younger, I used to love reading books to my parents instead of the other way around. In grade school, whenever the teacher asked someone in the class to read out loud, I would raise my hand. The other kids in the class always wanted the teacher to choose me, too, because I was the fastest reader and that meant we could get it over with sooner.

I was fascinated with learning new words. In school, we would have to take vocabulary tests. A week before the test, we’d be given a set of words to study. I would wait until about 10 minutes before we had to take the test, memorize all the definitions, and ace it every time.

I started writing poetry in middle school. I would give my poems to girls to get them to like me (it didn’t work). I even attempted to write a YA novel while in high school. It was about a high school boy’s life, mainly focused on the protagonist trying to get a girlfriend. I wonder where I drew that inspiration from. The papers I wrote impressed my teachers.

It’s clear to me now that my life’s mission is to use words to make an impact on others, but it wasn’t always this way.

The “It’d Be Cool …” Test

Thinking of the words that come after this phrase will help you discover what you were meant to do. Instead of this end-all, be-all passion, what are some of the things that make you think “Hm, this would be cool to try.”

You’ll often notice this in the pursuits other people have already achieved that make you envious. Find a use for all emotions, even negative ones. Your desire pangs can point you in the right direction. Not in the direction of material success, because that’s just the “keeping up with the Joneses” mentality. Instead, you want to keep up with the Joneses when it comes to doing the type of work you want to do. This test works by finding out what makes you a bit envious that other people are doing, not what they have.

I can remember talking about writing for a living, in one way or another. I would always say things like:

“It’d be cool to write a book.”

“It’d be cool to be a writer.”

“It’d be cool to start a blog.”

I’d stumble upon articles about blogging and self-publishing and would think “How cool would that be if I pulled this off?”

At that point in my life, I had a tendency to write these long-winded Facebook statuses about my beliefs, goals, and dreams. I was already writing; I just didn’t pay attention to the signal my actions tried to give me. You have these too. Watch your behavior.

I got lucky. A friend of mine noticed my penchant for pontification and asked me to write blog posts for his website. The rest is history.

I’m thankful for the push he gave me because I’m not sure how long I would’ve waited to get started, or if I would’ve gotten started at all. Don’t wait too long like I did. Focus on the question.

What comes to mind when you think of the phrase “It’d be cool … ”? I bet there are some things you’ve offhandedly mentioned wanting to do. Your passion might be closer than you think, if you stop and reflect for a while.

Feedback: The Insights That “Hide in Plain Sight”

Your friends, family members, acquaintances, and even strangers are all giving you clues to help you discover your strengths and talents. Success in life comes down to being observant.

Most people are so desperate to find their passion that they let their mind wander instead of looking at what’s right in front of them!

Don’t be this person. Like I said, deep down you already know. The people around you know, too. They’ll even flat out tell you sometimes.


What do your friends compliment you on? What do they find difficult that you think is easy? What do they ask for your advice on?

You can think about the answers to these questions yourself, or you can also ask your friends what they think.

Earlier, I said your family and friends subconsciously don’t want you to succeed, but you do have some people in your life who want you to win.

Also, people are usually OK with talking about your dreams when they sort of think you’re full of it. They’ll shoot around ideas with you with the underlying sentiment that you won’t do anything with the information. But you will. Often, the subconscious negativity won’t manifest itself until you actually start succeeding.

Tell them you’re thinking of making a career change or starting your own thing, and that you want to know what they think you’re good at. Tell them to be honest.

Your friends and family can see things in you that you can’t.


Feedback from strangers, acquaintances, and people who aren’t so closely tied to you but do know you, e.g., professors, teachers, counselors, co-workers, friends of friends, etc, can be even more useful than feedback from people you know.

They’re not so close to you that they have any stake or ulterior motive for pointing out your strengths. Your strengths just seem obvious to them, and there’s nothing people love more than giving advice.

Have you ever received a compliment from a stranger? A colleague? Someone you’re loosely tied to? What did they say, specifically? I’ve been told that I’m articulate. I have a large vocabulary by default. The words just come out, and I’m not trying to be smart. People can sense this.

I’ve often been told I belong in business or was meant to be an entrepreneur because of my creativity, the fact that I have a lot of ideas, and because people who know me know I don’t deal well with authority.

When I used to work at the counter of a video store, an unusually high number of people told me how much they loved my voice. I’ve specifically been told, on more than one occasion, that I have a voice for radio or podcasting. I’d give presentations in class, effortlessly. I remember one time a student in my class told me how great my presentation was and thought I worked on it tirelessly. When I told them I threw it together an hour before class, their jaw almost hit the floor.

Not to make this seem like I walk around bathed in compliments. I often got negative feedback, too. My teachers didn’t understand why I didn’t “use my full potential.” My parents wondered why I was so lazy and disorganized. For a big chunk of my life, I felt like I wasn’t normal because I didn’t have this base level of conscientiousness most people came with “out of the box.” I’m ill-equipped for any job requiring attention to detail and monotonous tasks. I especially knew I was ill-equipped, as I was fired from every job requiring these qualities.

How To Go From Potential to Kinetic

So how did I solve the strength conundrum? I looked at both the positive and negative pieces of feedback I got. Then, I focused on the positive ones, and either ignored or mitigated my weaknesses.

Now, I live a life that looks a lot like the output of the compliments I’ve received. I’m a writer. I have a few little side businesses going. I don’t have a boss. I’ve spoken onstage in front of 1,000+ people, and I have a podcast/vlog.

I’m still disorganized. In fact, I’m only ever motivated when I’m trying to do things I’m suited for. We’ll talk about this more in a future chapter called Play Games You Can Win. But the biggest mistake people make is trying to achieve something they’re just not wired for. This truth can either be limiting or liberating. You do have a finite amount of skills and pathways to choose from.

That being said, that finite number is large enough to build a lifestyle that fits you perfectly. I don’t try to be something I’m not. I don’t tackle goals I don’t think I’m suited to reach. I play my position.

The world around you is pointing a neon sign saying “Your life purpose is here!” But you ignore it because you’re focused on the wrong things: other people’s opinions, the carrots and sticks doled out by society, and the petty annoyances and trivialities that distract you from who you really are and who you’re really supposed to become.

Steven Pressfield says it well in The War of Art, “Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it.”

This isn’t about what I think or what society thinks. It’s about what you think. Ironically, though, sometimes other people know your true path better than you. They know your faults as well. Stephanie Horton, a character in the show Mad Men, put it well when she said, “Nobody knows what’s wrong with themselves, and everyone else can see it right away.”

If you use the opinions of other people for anything, there is one great purpose they serve. You can use them, filtered with your understanding of the world, to figure out who you really are, and take steps to become that person.

The Bookstore Test

I learned this technique from one of my favorite writers, James Altucher. Go to the bookstore and browse through each of the sections until you find one that interests you.49 The goal here is to find a section in the store where you would literally read every single book.

Try finding a nonfiction section. Nonfiction sections will deal with real-life areas of interest, so if you find one that’s interesting to you, it will translate to a field you can enter in the real world. Although fiction might help you if your goal is to be a fiction writer.

I can spend the rest of my life reading books about business, entrepreneurship, pop psychology, and philosophy. Going back to the “upbringing” section, in addition to being interested in words, I was also interested in business for as long as I can remember.

Those two interests have overlapped, and I’ve been able to make an income from writing. I’m also an entrepreneur (of sorts) and have used my writing skills to land paying clients and freelance work. We’ll keep going over more ways to find your interests, but you have to be seeing a pattern by now.

Talk Isn’t Always Cheap

What can you talk about without stopping? Everybody has a subject they could talk about for days if someone were willing to listen to them. What do you talk about with your friends on a Saturday night? If you had to give a speech about one topic, what would it be?

You probably think your little hobbies are worthless. Those conversations where you’re able to talk about the origin stories of every comic book character, spit out the stats of every athlete, or talk about some seemingly obscure interest without end are valuable. There is a niche for everyone in business and in life based on all sorts of idiosyncratic interests.

Don’t believe me? This person created a six-figure business by giving people tips on how to have a great Disney Vacation.50

They offered tips on how to find the best hotels, get travel points, get upgrades for free at the top hotels in Orlando, find access to secret deals that Disney doesn’t advertise, etc. The value of the deals is more money than the cost of learning about them. Simple.

I’ve always been intuitive, even at a young age. I always had a sense that I was being lied to by the authority figures in my life. I’ve always been a dreamer. I’m always talking about fighting for freedom and choosing your own path rather than the one society lays out for you. I talk about the problems with society, our education system, and the status quo. This theme runs through my writing and shapes my worldview.

You have a subject you can’t keep your mouth shut about as well. Consider it another piece of the puzzle.

Using the Strengths You’ve Already Developed

Maybe you’ve been working in a career that doesn’t fulfill you for a long time. When moving forward on a new path to discovering your strengths and building a new life, you might think the skills you’ve used in the past are useless. This couldn’t be further from the truth.

Regardless of what industry you’ve been working in, there are some skills you can take from your experience and use them on your new path.

Keys to Identifying Strengths in Past Work

Think about the tasks you’ve done well in previous roles. These are skills you have gained competence in, whether you liked it or not. Using myself as an example again, I used to work in retail and customer service. I was good with customers and used problem-solving skills to help them when they had issues. I had great communication skills, knew how to build rapport, knew how to persuade, knew how to recommend and sell.

I use these skills now when I’m looking to land a new client or if my current clients have any problems needing resolution. Running a successful blog will come with its fair share of new challenges, and my adaptability helps me iterate faster to grow my audience, market my work more effectively, and find new opportunities for my business.

Think about the parts you disliked about your previous roles. Time and time again, the №1 problem I had in previous jobs was staying organized. I hate having to deal with tedious tasks. Although I still have tasks to do for my business, I structure them in a way that’s not so rigid. I also look to find my 80/20, meaning I spend the majority of time on what will have the most impact on my business and ignore everything else.

I’ve had writing assignments where I was praised for creativity and originality. When I was a member of my university’s student senate, I was praised for always challenging the thinking of my peers and being relentless in voicing my opinion in order to come up with the best results.

Think of any assignments or projects you were praised for. You must have achievements you’ve been praised for or are proud of. Notice the strengths in your work pointed out by other people.

Use Your Strengths To Take Action

Now you need to start searching for a new career/life path, or begin to think about building your own. It’s important to have self-awareness, but if you don’t take action on what you’ve learned, you’ll stay stuck in the same place.

So how do you take action? Your plan will likely involve one of these options: Find a new career, start a business, or toy around with a hobby. Any choice will suffice as long as you make one.

Using Your Strengths To Find Better Employment

Let’s say you’ve taken the personality and strengths tests. These tests come with potential jobs for people with your “particular set of skills.” You’ve developed a solid profile that can be coupled with different available jobs. Here are some of the potential careers that align with my strengths and talents, based on the surveys and personality tests.

  • Journalist
  • Research and development
  • Entrepreneur
  • Author
  • Customer service representative
  • HR recruiter
  • Marketing manager
  • Sales manager
  • Actor (ooo I like that!)
  • PR specialist
  • Real estate agent

These are just a few options. Once you have this list in place, you can start by crossing out the ones that are a definite no.

There are certain roles that turn you off the instant you imagine yourself doing them. Bye bye customer service rep, journalist, HR recruiter, and researcher! I already tried customer service rep; didn’t like it. I’m not a huge fan of the media because of the biases I explained earlier; scratch journalist. HR goes against my entrepreneurial nature, which I’ve always known existed. And I’m not into minutiae and tedious work, which cancels out research. Follow this intuitive process for yourself.

Narrow your list down until you’re left with some that seems workable. Once you have these in place, you can go online and look through job descriptions of each to get a feel for whether they’d be the right fit. After looking through the descriptions, some will stand out more than others. If you can, narrow it down to three.

Once you’re left with three options, you can reach out to people who work in the same field, and ask them questions to learn the ups and downs of the industry. Find someone local. You can type in the job type on LinkedIn to get a list of results. If their email is listed send them a message; otherwise, you can message them directly via LinkedIn. Chances are they’ll respond unless they’re a high-level executive or celebrity (but even then they might reply if you reach out the right way.)

After you’ve learned more about each of the three positions, you have to decide which path you need to get the job you want. Do you need additional education? Or can you slide into an indirectly-related career, based on your past experience? What are the requirements for the type of job you want? Think about how you can add value to these companies.

If you’re trying to break into a new industry, there are many little tips and tricks that can help you do it.

  • Volunteer in a capacity similar to the work you want to do.
  • Try something like a “boot camp” instead of a degree. There are countless programs, like Lambda School, that will train you for no upfront free.
  • Study on YouTube, Lynda, Skillshare, etc. for little to no cost, and create a portfolio where you share your work.
  • Join groups on LinkedIn related to a field you want to pursue and actively engage (without asking for anything).
  • Write a blog about your industry, aiming it toward people who have public access to your knowledge. Many people have received job offers this way.
  • Prepare a full strategy for how you’d improve the company you want to work for, and send it to them with your resume.
  • If you have to go back to college to get a new career (maybe you want to be a lawyer or a doctor) then go back to college.

Using Your Strengths To Start Your Own Venture

In the age of the internet and information economy, it’s possible to build a tailor-made side-hustle or business from scratch. You can take those same skills and use them to start your own venture. This breakdown will be simple, but it’s enough to get you started.

The key to building a career of your own using the internet is creating what’s called a platform. A platform is nothing more than a medium to share your message and unique worldview with other people, in order to turn them into potential customers.

Examples of platforms include the following:

  • Blogs
  • Websites
  • YouTube channel
  • Podcasts
  • Social media websites
  • Amazon/eBay/Etsy/Shopify
  • Email marketing
  • A combination of the above items

You can use your platform to either build a following or connect with potential clients who could use your services. When you combine your skills and interests with the power of the internet, you can create a business you love.

There are only two ways to make money as an entrepreneur: You can either sell a product or provide a service. You can use your platform to find potential clients for a freelance business or you can use your platform to offer a product.

Freelancer Pros

  • Flexible schedule
  • Potentially lucrative clients
  • Quicker transition from idea to cash

Freelancer cons

  • Inconsistent income streams
  • Dealing with shitty clients
  • Business will only survive if you can work (unless you hire staff, which is a great option down the road when you have cashflow)

Product Business Pros

  • Easier to scale
  • Opportunities for passive income
  • Lucrative, once established

Product Business Cons

  • Takes more work upfront than freelancing
  • The product might fail = wasting lots of time
  • High competition

This is a basic overview of business that doesn’t do it justice, but at least you have an idea of the available options. You’ll soon see a full nuts and bolts section on starting a side business. How do these options tie in with your strengths? I’ll again use myself as an example.

Why use myself? I want you to view the lens of my thought process to help guide yours. If you’re still worried about how to implement the advice, you can use my example as a framework. Obviously, we’re not the same. But additional examples can help you learn how to think for yourself. So do your best to ingest this information and create a version that works for you.

My strengths include coming up with good ideas, communicating, collecting information, writing, and reading. My interests include outside-the-box thinking, entrepreneurship, nonconformity, and a love for words.

I’ve taken these strengths and interests and used them to make a side income in a number of different ways.

  • I’ve written three books, which has created a passive stream of income.
  • I do freelance blogging and copywriting work.
  • I coach inexperienced bloggers on building an audience and using it to launch their own businesses.

None of this would have happened if I had failed to take action. I started with one action: writing my first blog post. I continued writing while learning more about internet marketing and online entrepreneurship. I’m making great progress, but I still have a long way to go.

So what about you?

I’ve given you actionable information you can use to discover your unique talents and strengths. Are you going to use it? Are you going to take the time required to increase your self-awareness and change the direction of your life?

We all deserve to have lives and careers that are built on a solid foundation of strength. There are so many people in jobs that don’t suit them. We live in a society focused on fixing weaknesses rather than developing strengths.

Imagine a world where everyone did work they were good at. Society as a whole would be a happier, more productive and efficient place. I want you to join those who have found their strengths and put them to good use. Use the resources, try the exercises, and get results.

The Startup

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Ayodeji Awosika

Written by

Learn how to become a top Medium writer and make a living writing here —

The Startup

Medium's largest active publication, followed by +707K people. Follow to join our community.

Ayodeji Awosika

Written by

Learn how to become a top Medium writer and make a living writing here —

The Startup

Medium's largest active publication, followed by +707K people. Follow to join our community.

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