The Startup
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The Startup

The Unspoken Golden Rule of Content Marketing

“What is your best advice on creating great content?”

“It’s the most qualified person. The key to the success that we’ve had growing our blog over the past few years is that we did our best to have each article written by the most qualified person in the company who can speak about that topic.”

The biggest problem of content marketing

The conclusion?

A copywriter is worth nothing without input from an industry expert.

We prefer to hear from authorities

So how do I hack this?

1. Collaborate

2. Be an Oprah

3. Walk the talk

4. Leverage your company’s proprietary data

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