The World Doesn’t Want a Carbon Footprint Tracker App

Are you passionate about the subject of climate change?

Do you wish more people were engaged with the issue?

So I know…let’s build an app! What we need to help people change and adapt is the right tools. Once they have that — then maybe we can help get people to change. That’s what I thought.

Now….I am not so sure.

Polar Bears are a symbol of the changes happening

Over the past few months, I have been investigating the notion of building an app to track people’s carbon footprints and to help them reduce it.

I thought….

• People are confused by all the data there is on the topic: We could make this clear for people in a simple app!
• People are reluctant to make changes if others don’t: We could build a community so people can see what others are doing and see others are playing their part!
• People don’t feel they can make a difference: I developed a (non-sophisticated) wildlife model which could demonstrate impact in terms of wildlife saved on an individual level. People could feel they are making a difference!
• People have other concerns which dominate their lives right now, whilst climate change is an issue which is abstract and in the future: We would make it seamless and easy for them to use the app by…