The Startup
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The Startup

The Year Fashion Met Reality

Seducing a changed consumer

Chanel’s Fall-Winter 2020/21 show (above) on March 3rd was the ultimate fashion fantasy. Chanel shows always are. They recreate a mountain vista, an oceanfront, a rainforest, the Parisian rooftops and are usually thought of as a pinnacle of an industry made of, and for, dreams.

Forward a couple of weeks ahead, and the reality became so dire that our dreams…



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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.