There’s A Huge Untapped Market For The Esports Industry In Asia & You’ll Lose Out If You Ignore It
Bountie is a platform in Asia that empowers gamers to have a lifestyle where you can get paid to play.
With Bountie coming into the fray later this year, a lot of you are probably wondering why we are doing this. Simple: with the booming esports and gaming market, we want to help create a future where any gamer can get paid to play the games they want.
We can honestly tell you that the esports and gaming market is really big in Southeast Asia. Here is what we mean (thanks Newzoo).
Singapore
Gaming Population: 2.9 million
Paying Gamers: 1.2 million
Gaming Revenue: US$318 million
Average Spending Per Year: US$258
Overview: Singapore generally has high spending power, though the market is small. The gaming market in the country is still focused on free-to-play gaming. The country is currently at number 36 in worldwide esports revenue rankings.
Malaysia
Gaming Population: 14 million
Paying Gamers: 7.1 million
Gaming Revenue: US$587 million
Average Spending Per Year: US$82.04
Overview: Malaysia has a big gaming populace and they have an average spending power in gaming. There are more players willing to pay to play their games, be it for mobile, console, or PC.
Indonesia
Gaming Population: 43.7 million
Paying Gamers: 25 million
Gaming Revenue: US$880 million
Average Spending Per Year: US$33.90
Overview: The gaming populace in Indonesia spend less, thus it is a volume market. Because there are big spenders in the field, the Indonesian game revenue market is able to achieve high revenue.
The Philippines
Gaming Population: 29.9 million
Paying Gamers: 16 million
Gaming Revenue: US$354 million
Average Spending Per Year: US$21.93
Overview: 54 percent of gamers in the Philippines spend money on games, with a majority of them earning middle-class income. They are ranked 29th in worldwide esports revenue.
Vietnam
Gaming Population: 32.8 million
Paying Gamers: 16 million
Gaming Revenue: US$365 million
Average Spending Per Year: US$21.57
Overview: The majority of Vietnamese gamers are willing to spend big on games. They are ranked 26th in worldwide esports revenue.
Thailand
Gaming Population: 18.3 million
Paying Gamers: 10.7 million
Gaming Revenue: US$597.2 million
Average Spending Per Year: US$55.78
Overview: There are a low percentage of gamers with low income, with one-fourth of them willing to spend an average amount on games. They are placed 20th in the worldwide esports revenue ranking.
That’s how well Asia is doing for esports and it’s projected to only get bigger. The question is, are you ready?
Originally published at bountie.io
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