The Startup
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The Startup

Dig Deeper: The Secret To Gripping Brand Narratives

3 secret places.

Brand strategy is an excavation.

I’ve written in the past that “You dig and dig and dig until a market path is revealed.”

The perfect story, just like strategy, already exists. There is already a compelling, loyalty-building narrative hiding in the DNA of your brand. If you pull apart the

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Jasmine Bina

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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