Time off or the top of TechCrunch?

Why there’s more to life than dominating the tech news

Aytekin Tank
The Startup
Published in
5 min readDec 26, 2017

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Originally published on JOTFORM.COM

Nearly two decades of entrepreneurship have taught me many lessons, including this one:

All thoughts of startup growth or conversion rates slip away when you’re picking olives.

View from the top of an olive tree on my family’s hometown in Turkey.

Every year, I take at least a full week off from my company, JotForm, and head back to my hometown to help with the olive harvest.

I know that olive picking won’t land me at the top of TechCrunch, but it’s a personal measure of success.

I wouldn’t miss it for anything — and I’ve structured my business to ensure that I can be there. There’s nothing like standing high on a ladder, toiling next to people you love, to help you remember what matters most.

It’s meditative and calming. And it’s surprisingly hard work.

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)