There’s no such thing as motivation

But you can still crush that to-do list.

Aytekin Tank
The Startup
Published in
7 min readJun 28, 2018


Originally published on JOTFORM.COM

I’m not highly motivated.

I don’t have amazing willpower or self-control.

I don’t get up at 6 am to read, meditate, drink a green smoothie, and run 10K.

That’s because I don’t believe in motivation.

Instead, I’ve built systems and habits that remove my internal drive from the equation. So, whether or not I feel “motivated,” I can still be productive.

I realize that systems and habits are not a glamorous topic, but honestly, they work.

They’ve fuelled every step of my entrepreneurial journey over the last 12 years — from the early days, when JotForm was just a simple idea, to growing a team of over 110 employees who serve 3.7 million users.

Habits and systems have made it all possible.

If you create reliable systems and continue to improve these systems (instead of your willpower), you don’t even have to think about motivation.

Let’s break it down a little.

What the heck is motivation, anyway?

In the simplest terms, motivation is your desire to do something. It’s a sense of willingness that exists on a spectrum —…



Aytekin Tank
The Startup

Founder and CEO of || Bestselling author of Automate Your Busywork. Find more at (contact: