These are your customers: talk at them or talk with them?
He loves to talk about work. Well, he loves to complain about his boss.
“It’s almost 2018, yet he STILL thinks the only way to market our shampoo brand is by running expensive ads on TV.”
Relaxing with a cold beer, I have no issues spending the evening discussing our jobs.
But I know that soon enough, we’ll be comparing the two — very different — paths we’ve taken since leaving college: his offline corporate world vs. my online startup life at JotForm.
And as usual, the main topic will be how his company — with its ‘old-fashioned mindset’ — is still ignoring the power of today’s digital channels.
He’s a Senior Brand Manager at a giant consumer goods corporation; they own most of the products we see on our supermarket shelves.
I tune back into his rant.
“Now it’s all about AI, AR and VR? Are you kidding me!?” he shouts. “I’ve only just managed to convince my…
