These Five Tweaks Will Help You Grow Your Newsletter

Running a newsletter is another opportunity to provide value at scale so make sure you do it right

Eva Keiffenheim
The Startup

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Photo by Nicole De Khors from Burst

“You have to start collecting emails today,” Sinem Günel told me in one of our first coaching sessions.

I had just published my first article, and asking my 7 readers to sign up for a non-existing newsletter seemed hilarious.

But Sinem insisted: “Now is the right time to start one. If you’re trying to make money online, your email list is one of your biggest assets.”

A year and 1K+ subscribers later, I know she was right. Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity.

Whether you run a newsletter or are about to start one — the following tips will accelerate your newsletter's growth.

1) Build a High-Converting Newsletter Landing Page

Many creators rely on their e-mail provider’s pre-built landing pages. But by sticking to the default option, their newsletter looks like any other. Potential subscribers might bounce off.

Take a look at these two landing page examples. For Daily Writing Habits, Nicolas Cole used the default Substack…

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Eva Keiffenheim
The Startup

Learning expert & TEDx speaker with 5M+ reads l Co-creating a better world, one narrative at a time. Get your free learning tools http://bit.ly/learnletter