How Highly Specific Data Lights the Way Out of Crisis

Startups have actionable data for COVID, Climate and Diversity.

Sam Nattress
Jul 28, 2020 · 10 min read
Image by Pete Linforth from Pixabay

“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.”

Abraham Lincoln

Photo by Pixabay from Pexels

How data helps during pandemics

Image by zhugher from Pixabay

Data generated by wearable tech

Data published in the New York Times suggests a COVID-19 mortality rate of 15% for people over 80.

Image by congerdesign from Pixabay
Image by WikiImages from Pixabay

Data startups are guiding the way toward net-zero emissions

We cannot be radical enough in dealing with those issues that face us at the moment. The question is what is practically possible. — Sir David Attenborough, natural historian, in testimony to the UK House of Commons, 2019

Photo by Boxed Water Is Better on Unsplash

Climate decisions: as good as the data supporting them

Image by marcinjozwiak from Pixabay

Virtual reality is lighting up the dark corners of discriminatory minds

“People are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say “I don’t know” more often.” — Malcolm Gladwell

It might be virtual, but it feels very real.

Photo by Mimi Thian on Unsplash
Photo by Aarón Blanco Tejedor on Unsplash

Highly specific data can guide us through our crises

The Startup

Get smarter at building your thing. Join The Startup’s +792K followers.

Thanks to The Startup

Sign up for Top 10 Stories

By The Startup

Get smarter at building your thing. Subscribe to receive The Startup's top 10 most read stories — delivered straight into your inbox, once a week. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Sam Nattress

Written by

Sustainability | Entrepreneurship | Personal growth | Top Writer: Virtual reality 🌱 Communicator for sustainability startups. 🚀 Say hi: samnattress.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +792K followers.

Sam Nattress

Written by

Sustainability | Entrepreneurship | Personal growth | Top Writer: Virtual reality 🌱 Communicator for sustainability startups. 🚀 Say hi: samnattress.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +792K followers.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store