How Highly Specific Data Lights the Way Out of Crisis

Startups have actionable data for COVID, Climate and Diversity.

Sam Nattress
The Startup

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Image by Pete Linforth from Pixabay

“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.”

Abraham Lincoln

From the enduring COVID-19 pandemic to the slow burn of climate change or broiling racial tension, the “real facts” will always be available to us, if there’s a will and a way to perceive them.

While high level, generic data can inform broad-brush decisions, highly specific data provided by startups is giving true insight for meaningful action on COVID-19, the climate crisis and diversity.

Getting out of these crises requires evidence-backed choices from decisions makers — and that includes you.

It might be tempting to write off “decisions makers” as a boardroom cabal of distant suits. But we all have choices to make. Every decision, big or small, affects the outcomes of the pandemic, the climate crisis and the struggle for equality.

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