Things Entrepreneurs Don’t Know That Will Kill Their Startups

The list is A LOT longer than you think

Aaron Dinin, PhD
Jul 15 · 5 min read
Photo by Sigmund on Unsplash

If and when you decide to start a company, you’ll be doing so based on a huge, invisible pile of assumptions you’ve made about the world. Here’s just a small sampling of the hundreds of assumptions you’ll likely be making:

  • People will want your product.