The Startup
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The Startup

Things Entrepreneurs Don’t Know That Will Kill Their Startups

The list is A LOT longer than you think

If and when you decide to start a company, you’ll be doing so based on a huge, invisible pile of assumptions you’ve made about the world. Here’s just a small sampling of the hundreds of assumptions you’ll likely be making:

  • People will want your product.



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @