Thinking of Ending a Project You Started? Read This To Learn How To Do it Right and Avoid Ending it Next Time

Lessons Learned From Ending Yet Another Project

Danny Forest
The Startup
Published in
10 min readJul 29, 2018

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Some people are good at starting projects, some are good at running them, some are good at growing them, and some are good at maintaining them.

Which one are you?

I’m very much a starter. I like to try new things and start new projects all the time. The problem with that is: I tend to have too many things going on at the same time.

Do you have a similar problem?

Tomorrow, I’ll be suspending activities on a project I was proud of: Viking Boutique. It was the world’s first and only story-driven store. It was a very entertaining store where potential customers reacted really well to my ads.

The problem was, no one bought the products. They only cared about the funny stories I was writing.

After reading The Dip, by Seth Godin, it was clear that Viking Boutique was in a dip.

During a few journaling sessions, I came up with different plans to get it out of the dip, but I never executed on them. I tried really hard, but I could not come up with a simple enough plan to execute with the resources I had available.

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Danny Forest
The Startup

Polymath. Life Optimizer. Learner. Entrepreneur. Engineer. Writer.