This is How I Prepare for $50K Product Launches (Mentally & Physically)
The non-business things I do to be ready for cash injections.
I’ve been selling online courses since 2018. And even though I love the excitement of creating a new product, I’m a rinse-and-repeat girly and prefer to build offers that I can sell for at least a couple of years.
If you want to do that, you have three options:
#1. You build evergreen funnels that work on autopilot and sell your products regardless of the effort you put in.
You can do this through an automated email funnel that sells your product directly to new subscribers. But you can also do it through an evergreen webinar or paid ads.
#2. The second option is to do live launches.
This means you open and close enrollment for your product during a specified period.
For example, you could only make your product available for a few days each year.
#3. The third option is a mix of both. That’s the path I love most. My Medium Writing Academy, for example, is available as a self-study course all year long.
It’s sold automatically through an email sequence that either starts with my free 5-day email course or through one of…
