The Startup
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The Startup

THIS is the kinder, gentler Uber?

This week, the California legislature passed an important bill that could result in the reclassification of Uber and Lyft drivers as employees instead of contractors. The change might entitle drivers to minimum wage, benefits, collective bargaining, and a host of other knife-to-the-neck threats to the short-term survival of the ride-hailing companies that are, in the long term, dead already.

In a since-updated breaking news story, New York Times reporter Kate Conger shrewdly noted the most alarming, if unsurprising, part of Uber’s response:




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Futurist, strategist, researcher, startup advisor, writer, speaker, events veteran & family man.

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