This Is What You Should Send to a VC Before Meeting

Do you have a VC meeting coming soon and you are confused about what to send before your meeting? Is sweat dripping from your forehead and butterflies flying in your stomach? Maybe you did some research and decided to prepare a deck and send it before your meeting. If you are about to do that stop there is another way.

If this is your first time with a VC, then you probably have some concerns. Let me bring out your fears for you.

You Are Afraid of Killing the Excitement Before Meeting

You are probably afraid of sending your deck because you are thinking that sending your deck before the meeting is going to kill the excitement of your investors.

When you go there and present you want to inspire and impress your audience, but you also think that if you send your deck before the meeting, you will inform your investors about everything related to your business and they will already know everything and whatever you say in the presentation is not going to add value or impress them.

You Are Afraid of Revealing Your Business Without NDA

Sending your deck to a venture capital without getting any commitment such as non-disclosure agreement could scare you. The thought of your business idea get stolen could be disturbing for your brain.

What To Send Before Meeting

You should not send a deck before the meeting, but you should send a teaser of your deck. It shouldn’t be too long it shouldn’t reveal everything about your business. Think about it as a movie trailer, it should make your audience excited without spoiling too much. Doing this will keep their excitement for the meeting.

Remember how excited you were when you see the trailer of Star Wars? Watching the trailer didn’t cause you to lose your excitement right? It should be the same way with your teaser deck.

Don’t be afraid to reveal some exciting stuff about your business. Your teaser should be like a marketing deck if it gets leaked you shouldn’t feel bad because your marketing deck would be going around and you paid nothing for this.

I know that you still have concerns about revealing your teaser deck. There is nothing you should be afraid of because in your teaser deck you are just going to share your business and you are not going to share how you did it.

Think about teaser deck this way, imagine that you have a boutique cookie store, and your customers love your cookies. You want to expand by opening a few more stores, but you need investor money for that. You prepare a dozen cookies and send it to people who you want to be a partner with, and after tasting your cookies they love it, and they want to do business with you.

In this scenario, you only shared your cookies with your investors, but you didn’t share your secret recipe. Your cookies are your teaser deck, and you are not revealing your secret recipe.

Go out there and prepare a killer teaser deck and good luck!!

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +402,714 people.

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