This Is Why You Aren’t Successful Blogging On Medium

It’s time for me to be candid.

I’ve seen a lot of people wondering why they aren’t seeing any results on Medium lately.

I definitely feel for them — it’s a long and winding road to even get 1,000 followers of your own, much less garner more than 20–30 views on your new articles.

However.

It’s really not that difficult to be successful here, it just takes a shit ton of work.

Let me tell you why you aren’t successful blogging on Medium.


1. You Aren’t Doing Enough Research | 1–2 Hours Every Week

Do you know what makes for great content? Chances are if you write more than one article every week, you’ve probably done at least a little bit of researching into blogging.

Have you?

You know how I figured out the elements of great content?

I read about it. I threw hundreds of hours down the tubes researching it over the last two years.

I studied my favorite authors and speculated as to why this article did better than that one. I became a student of the game.

You need to do the same, or else you’re just flying blind. You’ll still arrive at your destination through trial and error, but you’ll be taking the not-so-scenic route to get there.

There’s not many questions that CAN’T be answered with a little research, so get to it (like you’re doing right now).


2. You Aren’t Publishing Enough | 3–5 Times Per Week

Notice I didn’t say “You Aren’t Writing Enough,” I said “Publishing.”

So many people are great writers and legitimately practice their craft multiple times per week, but not everyone is brave enough to hit publish and show everyone else their masterpiece.

I understand where they’re coming from. I get it, it’s hard to show people your soul.

But you must get over this! Ladies and Gentlemen, I write that with a smile!

There’s something about showing people your deepest darkest secrets that actually brings others out of the darkness to say “Me too!”

There’s community in it. There’s redemption in it. There’s a sense of bravery in it that can only be felt after you give in and bear all for the world (Medium) to see.

You don’t have to write 2,000 word masterpieces every day. In fact, when I started I thought of Medium as a brain dump for my ideas. I wrote 300 words then hit publish EVERY SINGLE WEEKDAY.

It took me no longer than 20 minutes. I knew people loved long-form content, but I also knew some people just like to get little nuggets of information then go on with their day.

There’s something to be said for short-form content also.

Don’t be afraid to publish. The worst thing that can happen is someone will be mean in the comments section, and that’s only happened to me a handful of times in the year I’ve been publishing here.


3. Your Headline Isn’t Up To Par | Write 3–5 Headlines AT LEAST

It took me a while to figure out what made for a great headline. In fact, this is probably the toughest nut to crack in the blogging world.

Guys, you must work on your headline.

Don’t spend hours writing this amazing piece of content and shank the headline at the end of it.

Write the headline first, then get going on your content!

Focus on the benefit the reader is going to get. With this article, the benefit is to show readers why they may not be succeeding on Medium so they can correct course and start crushing it! In the words of Gary Vee.. “I want you to win!”

It’s really all about psychology.

We love to read articles that reinforce our worldview as well. So if you have aninteresting personal story about a life lesson you learned, literally just write that life lesson as your headline.

One of my latest articles has a headline like this:

I Fell In Love With A Foreign Girl And It Changed How I Saw The World

It’s just a life lesson. It doesn’t really focus on a benefit that the reader will receive — it’s just telling my own personal tale.

This goes back to my second point. You should write a ton of content because then you’ll be see which topics you like writing about, and which ones are actually doing well!

When you need the stats for the week, you can bang out a piece of content you KNOW people are going to like. When you’ve been doing well lately, write one from the heart that you really want everyone to see.


4. You Aren’t Involved With Any Publications

Medium is all about the publications. Maybe the reason you aren’t getting much traffic is because you just need another platform.

Publishing on The Startup is great because they have 300K+ followers. It’s an extension of my 13K followers, and therefore I get in front of a MUCH bigger audience.

You need to do the same.

Use Smedian.com to request to contribute to Medium publications. You’ll be surprised how easy it is to get accepted going this route!


5. You Aren’t Targeting “Tags”

To become a top writer in any of Medium’s categories, you have to publish popular stories in those tags on a regular basis.

That means you have to have a strategy.

Before we go any further, you REALLY need to publish at least 2–3 times per week for this to work in the first place.

Pick a couple tags you want to be a Top Writer in (here’s a list of Medium’s most popular tags), and make sure to post stories in those tags regularly.

When you become a Top Writer, more people will start following you, reading your content, and TRUST you as a credible source of information.

I see too many people posting stories in tags that get little to no traffic. You must use the big guns and target the most popular tags to start getting more traction.

I hope these tips will work well for you!

Want to get started writing online? I actually have a free 5-day email course called “Your First 1,000 Medium Followers” that will teach you how to build an audience here on Medium! Sign up for it right here. I’d love to teach you a couple things.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 315,028+ people.

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