This is your brain on caffeine vs. alcohol
Back in the 80’s, there was an iconic commercial created by The Partnership for Drug-Free America called This Is Your Brain on Drugs.
It was a short video featuring a guy that looked like the stereotypical American dad sporting a very disappointed look on his face.
With an expression of sheer disdain, he stared at the camera as he approached a carton of eggs and a cast-iron pan sitting over a burning flame.
“This is your brain,” he said as he delicately picked up an egg from the opened carton and showed it to the camera. “This is drugs,” he continued as he pointed to the cast-iron skillet.
He then cracked the egg and dropped it into the hot oil burning in the pan and stood silently for added dramatic effect as the egg began to crackle and pop.
He finally picked up the skillet, flashed it to the camera and uttered what would become arguably the most infamous line during advertising’s war on drugs …
“This is your brain on drugs. Any questions?”
