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This One Ridiculous Mistake Almost Lost Us Our Biggest Client

5 min readFeb 20, 2025

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Photo by Bjorn Pierre on Unsplash

“You run a business and you don't know even this?”

I wanted to dig a hole then and there. And then let the earth swallow me whole. As soon as possible. I would have started digging right then if you just handed me a shovel, all the way from the third floor of this huge building.

To this day, I do not know how I managed to mess up something so very important; no, something that’s so very basic actually.

I would have cried, if not for a surprise twist to this godforsaken meeting.

Let me take you back.

It’s July. It’s been precisely 14 days of running an SMMA (social media marketing agency). We have 3 clients at the moment and this one would be the 4th, if they want to be.

Buckle up, the cringe is incoming. You are going to cringe so hard and kind of question this author’s capabilities yourself. But oh well, I’m telling you anyway.

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Bertilla Niveda
Bertilla Niveda

Written by Bertilla Niveda

Artist, engineer, and writer with a lot to say. You can connect with me at bertillaniveda@gmail.com | Learn more→ https://bit.ly/3Ba489Q

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