This Solopreneur Is Quietly Raking in $1,000s/Month Through Her Content Business

Here’s her step-by-step system to help you do the same

Image from CC0 by neural.love

There are so many creators who are quietly killing it — and I love discovering them.

It seems I’m not the only one.

Here’s a comment on one of my recent articles about Louise Henry:

Screenshot from my Louise Henry article

But in the case of today’s creator, my discovery is hardly unique.

Kristen Walters has over 18K followers on Medium, and readers love her tutorials about the creator economy — myself included. I’ve been following her for years.

She’s seemingly everywhere, and her “one-woman business” has generated over $1.4 million in revenue since 2014.

“I’m creating media assets all over the internet, from YouTube to Audible, to NewsBreak and Amazon, to Etsy and TikTok, and everywhere in between.

“Over the past decade, I’ve turned content creation into a full-time income.”

— Kristen Walters

I say everywhere.

One of the things that makes Kristen’s strategy different is she’s not an influencer or personal brand — at least not in the traditional sense. Most of her content is faceless or published under a pen name.

She’s created a large anonymous web of “mini brands”, each with its own name and product offerings, meaning she has thousands of pieces of content floating on the internet.

She thinks of each article, book, and video she uploads as a tiny virtual “employee” that goes to work for her each day.

“I’m like a phantom on the internet, lol.”

— Kristen Walters

This, of course, is great news for introverts like me who have zero appetite for fame! But how has she done it?

Part I is all about her story.

Part II goes into her strategy.

Part I: Kristen’s Story